Nike shoes belong to the best ones in sports filed. Owing to Nike Air shoes, Nike becomes well-known. These shoes are the first series made for NBA players. Years later, Nike has brought to the market with different styles, that is, it releases Nike running shoes, designed for runners. Also it pays attention to the football area with the releasing of Nike football shoes. Nike Company even offers golf items to compete with other brands. In a word, Nike Company would like to pay close attention to all sports as long as it is popular.But Nike Company has gained extreme achievements in basketball area. Nike NBA shoes has been favored by more and more young people since the birth of Air Jordan shoes. Before the finish of Jordan' t time, a new spokesperson has been found, namely, Kobe. Nike Kobe V series are designed uniquely for him, and he is invited to be the endorser for this style. During NBA season, Kobe can be considered as the best player. Now, Kobe has enjoyed the unprecedented fame.